HOUSE OF ALEXANDER
ALEXANDER III
Alexander’s journey began with a dedication to his craft and a vision for the evolving art of beauty. In 1983, he founded Alexander’s Salon, establishing a distinctive approach to modern luxury and effortless sophistication. That vision grew into the House of Alexander—a creative legacy where salon artistry, education, and product development come together in the pursuit of excellence.
EST. 1983
ALEXANDER'S SALON
Alexander’s Salon is the creative home of RAHA, where salon artistry informs product development and professional color expertise shapes the brand’s approach to haircare. As the creative center of the House of Alexander, it brings together artistry, education, and a commitment to the evolving craft of professional beauty.
FORM. PHILOSOPHY.
Every detail reflects a considered approach to design, guided by balance, precision, and understated elegance. Rooted in a philosophy of thoughtful craftsmanship, each element embodies the refined artistry and enduring standards of the House of Alexander.
FORMULATION. VISION
Where artistry meets precision, RAHA brings together a considered approach to product development and a vision shaped by the craft of professional beauty. Every detail reflects a commitment to thoughtful formulation, refined design, and the evolving needs of the salon industry.
NETWORK
RAHA brings together the expertise of accomplished hairdressers, chemists, and product development specialists to create thoughtfully formulated haircare and color for the modern salon. Guided by professional insight and a commitment to quality, each collection reflects the artistry, precision, and standards of the House of Alexander.
PRECISION. INNOVATION. EXPERTISE.
Each RAHA formula is developed with professional expertise and a considered approach to formulation. Designed for the salon environment, our haircare and haircolor collections bring together artistry, technical precision, and thoughtful formulation to support the work of today’s salon professionals.
PREMIUM KEY INGREDIENTS
Refined. Purposeful. Considered.
Each ingredient is thoughtfully selected for its role within the formula, contributing to the texture, sensorial experience, and intended performance of each RAHA haircare and haircolor collection.
WORLD CULTURE HAIRDRESSING
Every contour, line, and detail is purposeful. RAHA packaging reflects the design philosophy of the House of Alexander, where artistry and innovation converge through thoughtful form and precise detail. From the first impression to the experience in hand, every element is considered to express the refined character of RAHA.
LUXE CLEANSE SHAMPOO
The RAHA Luxe Cleanse Shampoo Range is formulated to cleanse the hair while supporting its desired look, feel, and manageability. Each formula is designed with the salon professional in mind, offering a considered approach to cleansing across a range of hair needs and textures. Thoughtful formulations and refined sensorial experiences bring together professional performance and the signature sophistication of RAHA.
CRÈME DE LUXE CONDITIONERS
The RAHA Crème de Luxe Conditioner Collection brings together targeted conditioning formulas designed to support softness, manageability, detangling, and a polished finish. From Vital Restore and Color Guard to Crèmesicle Silk and Icy Tingling Mint, each formula is developed to address distinct hair needs while delivering the refined conditioning experience of RAHA.
STYLE & FINISH
Shape, define, and refine every look with the RAHA Style & Finish collection. Developed for professional styling, the range offers targeted solutions for control, texture, definition, hold, and shine. From polished finishes to touchable texture and lasting shape, each formula is designed to give salon professionals the versatility and control needed to create a wide range of looks.
RAHA® TRUE COLOR
RAHA True Color is a professional salon haircolor collection created for stylists who value precision, artistry, and control. With a comprehensive spectrum of shades spanning natural, neutral, fashion, and tonal families, the collection provides versatile color options for customized salon services. Designed with the professional colorist in mind, RAHA True Color brings together thoughtful formulation, shade versatility, and the artistry of modern haircolor.
SALONS
The RAHA PRO STORE is your direct-to-salon source for professional RAHA haircolor and haircare, created exclusively for licensed salon professionals. Shop professional pricing, salon promotions, and the complete RAHA collection—all through a direct relationship with the House of Alexander.